Silver Tree Jewellery was rebranded back in 2009 and to this day the logo remains exactly as it was. The brief for the logo was a timeless design with an up market feel and a rendered silver branding device. A tree of life in silver was illustrated and rendered completely in photoshop. Rendered logos are something that ordinarily look dated but this has stood the test of time.
The website was first designed around 2010 and required a clean, yet unique design to work for the Silver Tree brand and to relate well to the types of brands sold both in the shop and online. The site is an ecommerce Magento website that came about when responsive design first became a real necessity - this site is good use today with minimal changes and sells over 2000 products online.
Silver Tree is now an award winning retailer and well established online shop selling some of the most popular Jewellery brands at competitive prices.